The buySAFE Shopping Advisor is world's first safe shopping application!

Hi everyone. My name is Steve Woda, Founder of buySAFE, and I am very excited to announce the public beta launch of our safe shopping product, Shopping Advisor.

Unfortunately, there are several risks with online shopping. Is your personal information going to be safe and secure? Are you going to get what you pay for exactly as promised?

The buySAFE Shopping Advisor is a free desktop application designed to help shoppers answer these two critical questions with confidence.

Two of its most powerful features are the Safe Shopping Portal and the Safe Shopping Ratings.

The Safe Shopping Portal provides you with the world’s only completely safe risk-free shopping channel. Every merchant is bonded and all purchases are guaranteed with a bond up to $25,000 as well as comprehensive identity theft protection. The Safe Shopping Portal is accessible by clicking on the buySAFE Shopping Advisor in the Internet browser.

The Safe Shopping Rating instantly identifies the finest on-line businesses in the search results of every major search engine — including Google, Yahoo!, MSN and eBay — so that you’ll know which merchants you can trust BEFORE you click or buy.

The Safe Shopping Rating objectively assesses each merchant’s use of the four cornerstones of shopper protection and summarizes the merchant’s use of them in an easy-to-understand rating:

1. SSL Encryption: Is a valid SSL in use to ensure secure data transmission?
2. Website Security: Is the merchant's website regularly inspected for security vulnerabilities?
3. Privacy: Is there a published privacy policy describing how the merchant will protect personal information?
4. Bonded Shopping: Is the merchant bonded so the shopper can trust the merchant will perform as promised and that the purchase can be fully guaranteed?

For safe and secure shopping as well as complete peace of mind, take the power of buySAFE with you anywhere on the Web.

Obviously, since Shopping Advisor is still in beta, we would sincerely like to hear your feedback and ideas on how to make this safe shopping product better for you, your family and your friends. If you have any feedback or insights, please email us at productmanagers@buyafe.com with your comments.

We will continue to use this page as a channel for providing you with news, announcements, release notes and advice on Shopping Advisor as well as ecommerce in general, so check back periodically to hear the latest and greatest. In the meantime, have fun and buy safely!